The Great Recession has taught us all an important lesson – we should take the time to choose our investments prudently and discerningly. And in these increasingly unstable markets, one investment has proven itself to be reliable and very profitable: diamonds.
Contrary to what you might be tempted to believe, you don’t have to be a millionaire to invest in diamonds – there are thousands of fine and unique diamonds on the market for almost any budget. And over time, the diamonds you purchase can only become more valuable! Still, to ensure that your diamonds jewellery remains a profitable long-term investment, consider the tips described below:
• Look Beyond the Four Cs – The four Cs – cut, colour, clarity and carat – are fundamental criteria used to determine diamond value, but they aren’t the only aspects to account for. Judging a diamond’s value by its potential for long-term growth also requires looking into characteristics such as trendiness, size, marketability and wearability.
Trendiness is inversely proportional to value growth. Think about it – trends come and go, whereas the classic styles remain timeless. However, one factor that can compensate for trendiness is the diamond’s carat – after all, the more carats, the more your gemstone is likely to appreciate over the years. Size and wearability are also essential considerations, and so is the property of marketability.
In what concerns marketability, the value of the diamond within the diamond jewellery marketplace mainly depends on the metal used with the stone. Platinum and gold are the best choices by far, as they have retained a timeless value in the diamond jewellery marketplace and are under no threat of ever going out of fashion.
• Cut Out the Middleman – To get more bang for your money, purchase your diamonds jewellery directly from the manufacturer whenever possible. Jewellery sellers can sometimes inflate the price of diamond jewellery, and this price inflation can negate your efforts of making a profit. If you buy directly from the manufacturer though, you won’t be constrained to pay extra for the same quality diamonds.
• Certified Appraisal is Absolutely Necessary – In order for your investment to be profitable, seek certified diamond appraisal for both loose diamonds and diamonds jewellery. Without evidence of an expert appraisal, a prospective buyer might not offer you the best price for your investment, no matter how large and spectacular your diamond stone may appear at first glance.
Before purchasing from a manufacturer, ask if they will provide a free appraisal by a GIA gemmologist – a trusted and internationally recognized appraisal expert. A quality certificate from a GIA expert will guarantee that the value of your diamond investment will be protected irrespective of market tendencies and other factors!
Diamonds jewellery makes a great investment, but it is also a great gift option. If you really want to impress someone, offering such jewellery as a gift is guaranteed to make your gesture noticed, appreciated and valued. Offering a diamond as a gift is a great way to make someone that you love feel special.


